The Associação de Dinamização da Baixa Pombalina selected SoftFinança to define a technological approach that would allow the digital transformation of its members' business, given the unprecedented challenge they face to keep their businesses operating, and to serve their customers with quality and the attention they seek. To respond to this challenge, SoftFinança, as ADBP's technological partner, defined and implemented in record time a scalable and replicable e-commerce project based on a robust, stable, reliable, and easy to implement and maintain platform, which adds all associates who wish to participate, freeing companies to focus on the most important thing – providing an excellent experience to their customers in this new digital format.
The “Baixa Chiado Online a partir de Casa” solution can be visited at baixachiadonline.com and takes the physical business to a digital ecosystem, thus making it possible to overcome the in-person barrier, so that both those who already had an online store and those who did not had and intend to join this initiative, could have a way of publicizing their services and products. Additionally, the choice of this solution allows these companies to be prepared for the future of commerce, which integrates in-person research and purchases or through digital channels. Finally, this solution has the additional advantage of being scalable as more stores want to join, and also replicable so that other areas, historic and otherwise, can benefit from its advantages.
Luís Teodoro, Administrator of SoftFinança, explained that the company sought a solution that offered total autonomy to the customer, “It is with deep satisfaction that, in the unprecedented context we are going through, we have committed to the rapid realization of this project. This pandemic has led to a total reinvention of business and also in the retail sector. Knowing that this was one of the most affected, the Associação de Dinamização da Baixa Pombalina asked us for a solution that would allow the rapid transition of its members to the digital world. Hence, Baixa Chiado Online a partir de Casa was created, which can be found at baixachiadonline.com, in an implementation of e-commerce portals, which could be implemented quickly, and at low cost, without requiring any specific technical knowledge from the participating companies .”
To make the implementation of the solution as agile and quick as possible, SoftFinança developed this solution on the Jumpseller platform, which allows for future autonomy in content management, monitored the onboarding of all participating stores, and also ensured the configuration of integrations that came to be needed, such as payments and product shipments.
SoftFinança already has a broad national and international curriculum in the development of digital transformation projects, in the latter case focusing on Portuguese-speaking countries and the French-speaking community.